Each house in A Song of Ice and Fire has a motto, although some are not stated in the books. These are the stated mottos:
- House Stark : "Winter Is Coming"
- House Tully : "Family, Duty, Honor"
- House Arryn : "As High as Honor"
- House Targaryen : "Fire and Blood"
- House Greyjoy : "We Do Not Sow"
- House Baratheon : "Ours Is the Fury"
- House Lannister : "Hear Me Roar!"
- House Martell : "Unbowed, Unbent, Unbroken"
- House Tyrell : "Growing Strong"